Success Homeschool

Secondary 2 English · Visual texts and advertising

Name: ______________________

Date: ____________

1. An ad shows a sports car photographed from a low angle. What is the most likely effect?
- ☐ (a) The car looks small and weak.
- ☐ (b) The car looks powerful and impressive.
- ☐ (c) The car looks old and broken.
- ☐ (d) There is no effect.
2. An eco-friendly cleaning product's ad uses lots of green. What is the colour most likely meant to suggest?
- ☐ (a) Danger
- ☐ (b) Luxury
- ☐ (c) Nature and environmental care
- ☐ (d) Sadness
3. What is the term for a short, memorable phrase linked to a brand? (one word)
4. What is the effect of a model looking directly at the viewer?
- ☐ (a) It creates a personal connection, as if the model is speaking to you.
- ☐ (b) It makes the viewer feel ignored.
- ☐ (c) It hides the product.
- ☐ (d) It makes the image black and white.
5. Complete the term for an instruction such as 'Buy now!' or 'Visit our store today': call to ______ (one word)
6. What does 'salience' mean in visual analysis?
- ☐ (a) The price of the product
- ☐ (b) The element that stands out most and draws the eye first
- ☐ (c) The small print at the bottom
- ☐ (d) The number of words in an ad
7. A charity ad shows a child from a high angle. Why might the photographer choose this angle?
- ☐ (a) To make the child look powerful
- ☐ (b) To make the child seem vulnerable and encourage sympathy
- ☐ (c) To make the image funny
- ☐ (d) To show the background more clearly
8. A luxury watch ad is mostly empty space, with one small watch and the brand name. What is the main effect of the white space?
- ☐ (a) It suggests the advertiser ran out of ideas.
- ☐ (b) It makes the ad feel clean, elegant and premium, focusing attention on the watch.
- ☐ (c) It makes the watch hard to see.
- ☐ (d) It targets young children.

Answer sheet

1. The car looks powerful and impressive. — Looking up at a subject makes it appear dominant and impressive.
2. Nature and environmental care — Green connotes nature, health and eco-friendliness.
3. slogan — Slogans are designed to be memorable and associated with the brand.
4. It creates a personal connection, as if the model is speaking to you. — A direct gaze 'demands' the viewer's attention and engagement.
5. action — A call to action tells the audience what to do next.
6. The element that stands out most and draws the eye first — Salient elements are made prominent through size, colour, contrast or placement.
7. To make the child seem vulnerable and encourage sympathy — Looking down on a subject makes it appear small and in need of help.
8. It makes the ad feel clean, elegant and premium, focusing attention on the watch. — Minimal design connotes sophistication and directs the eye to the product.